Billboard
Bus shelter
wall mural
instagram posts
A bold new flavor built for game day. Tart Cherry with Ashwagandha, available soon exclusively at Dick’s Sporting Goods. #LiveFit #CelsiusTartCherry
Designed to help you recover, reset, and recharge. Tart cherry for muscle recovery, ashwagandha for stress support. The energy you need, without the crash. Available only at Dick’s Sporting Goods in celebration of the 2025 NFL season. #CelsiusTartCherry #LiveFit #NFL2025
The wait is over. Tart Cherry with Ashwagandha is here. Zero sugar, bold flavor, and clean energy to fuel your game-day grind. Only at Dick’s Sporting Goods. #CelsiusTartCherry #LiveFit #NFL2025
New season, new flavor. Tart Cherry with Ashwagandha is built for anyone who doesn’t sit on the sidelines. Available now, only at Dick’s Sporting Goods. #CelsiusTartCherry #StayFueled
blog post
Beyond the Game: How Celsius’s New Tart Cherry Ashwagandha Drink Powers Athlete Recovery
What it is:
As one of the top three energy drinks in the United States, Celsius takes pride in advancing products that meet the evolving needs of modern athletes. Our latest creation, the Tart Cherry Ashwagandha energy drink, is the result of extensive research conducted by the best scientists and engineers on our team. This new product will launch exclusively at Dick’s Sporting Goods to celebrate the kickoff of the 2025 NFL season. Combining cutting-edge farming technology with a commitment to sustainability, we grow organic tart cherries and ashwagandha while minimizing our carbon footprint. This process ensures we deliver nutrient-dense, high-quality ingredients to support athletic performance.
Ashwagandha, a medicinal herb used for centuries, offers a range of benefits, including enhanced physical performance, improved cognitive function, stress reduction, and boosted immunity. Tart cherry, listed as the first ingredient, plays a crucial role in supporting muscle recovery. Its natural anti-inflammatory properties help reduce muscle soreness and minimize the risk of injury, making it an ideal addition for athletes seeking post-workout recovery. This advanced formula reflects our commitment to delivering functional beverages that fuel peak performance and active lifestyles.
why we made it:
Recovery is paramount, if not more than training. According to UC Health, effective recovery falls into three categories: short-term, long-term, and passive. Each type is essential for allowing the body to repair, rebuild, and strengthen itself. Dr. Karin VanBaak emphasizes that inadequate recovery can lead to overtraining syndrome, resulting in decreased performance and a higher risk of injury. Our Tart Cherry Ashwagandha drink is designed to help athletes recover, reset, and recharge, supporting their performance on and off the field.
where you can find it:
Celsius’ new Tart Cherry Ashwagandha drink will be available exclusively at Dick’s Sporting Goods, launching in celebration of the 2025 NFL season. With zero sugar, essential energy, and game-day intensity, it’s the ultimate post-workout companion.
*All content is for academic purposes only and in no way affiliated with Celsius.